You Are A Media Company - Gary Vee 📢🚀💡

The Future of Business Belongs to Those Who Own Their Audience

Here’s a podcast interview I did with Chris Walker who built his company entirely by acting like a media company!

Most people think business is about selling a product. That’s outdated thinking.

Gary Vaynerchuk, one of the sharpest minds in digital marketing, flips the script: Your business is not just what you sell, it’s the content you create. In the modern world, attention is everything. If you can capture and keep people’s attention, you win.

If you don’t? You’re invisible.

Why Most Businesses Are Playing the Wrong Game ❌

The biggest mistake businesses make? They market like it’s 2010.

🔹 They focus on short-term sales instead of long-term brand building.
🔹 They see content as an afterthought instead of their most valuable asset.
🔹 They chase quick wins instead of building trust that compounds over time.

Gary Vee says it clearly: Every business needs to act like a media company.

The brands winning today? They’re not just selling. They’re storytelling.

How to Build a Brand That People Actually Care About 🎯

Most people think marketing is about running ads. But paid ads are just a Band-Aid. If you’re not building an organic brand, you’re renting attention instead of owning it.

Here’s how to create content that actually works:

1️⃣ Document, Don’t Just Create
Most people get stuck thinking they need to make perfect content. The reality? Authenticity wins.

📌 Don’t wait for polished production - share your process, your thoughts, your journey.
📌 People connect with real people - not faceless companies.
📌 The more you share, the more trust you build.

2️⃣ Post Everywhere, Every Day
The biggest brands aren’t on one platform. They’re everywhere. And the more you show up, the more people remember you.

📌 Turn one piece of content into 10+ different formats (videos, tweets, carousels, blogs).
📌 Adjust content to fit the platform - short-form for TikTok, depth for YouTube, clarity for LinkedIn.
📌 Stay consistent. Most people quit before they get noticed.

3️⃣ Give More Than You Ask
Want people to trust you? Provide value first, sell later.

📌 90% of your content should be education, entertainment, or inspiration.
📌 Only 10% should be direct selling.
📌 Trust leads to sales. Desperation kills them.

The Attention Economy: How to Win in a Noisy World 🔥

Everyone is fighting for attention but most are doing it wrong. They interrupt instead of engage.

💡 Instead of begging for attention, earn it.
💡 Instead of forcing sales, build relationships.
💡 Instead of competing on price, compete on brand.

Gary Vee’s best advice? Stop selling. Start serving.

Become a Media Company or Get Left Behind 🚀

In today’s world, content isn’t optional, it’s survival!

🔹 If you’re not creating content, you’re invisible.
🔹 If you’re not consistent, you’re forgettable.
🔹 If you don’t own your audience, you’ll always be dependent on someone else’s platform.

The businesses, brands, and creators who win understand this. They don’t just sell - they build relationships, they tell stories, and they stay top of mind.

So ask yourself: Are you just running a business, or are you building a brand?

Watch the interview with Chris Walker here!

Wishing you every success.

Stay visionary.

Weekly Visionary Quote 🧠✨

"The person who gives the most value always wins." -Gary Vaynerchuk